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Your OKRs Will Not Save You

Updated: May 9


OKRs kind of stink. Really. 


Sure. Intel used them. Google uses them. So...



...what's wrong with OKRs?



______________________



→ THEY'RE NOT REAL


You can crush your OKRs and still


entirely miss your revenue & profitability goals.


Measurement of them is often arbitrary.



→ THEY'RE CONFUSING


"Is that an Objective? Sounds like a Key Result?"


"Wait, should they be achievable? No, stretch. Right?!"


"Tie them to compensation, right? No? Why not?"



→ CASCADING COMPLEXITY


OKR 'experts' agree, everyone has to be onboard:


the whole org, everyone's OKRs cascading, all lined up.


Otherwise, well...it doesn't really work. Rrrright.



→ QUARTERLY CHUNKS


You (re)set them every quarter?


Business moves too fast for 4 at-bats per year.


Neither immediate enough, NOR a strategic long-view.


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THERE'S A BETTER WAY.



You can have...



→ A 3-YEAR 'exit strategy,' aligned to...


→ Aggressive-yet-fair ANNUAL objectives, aligned to...


→ A CRITICAL FEW improvement priorities, aligned to...


→ Specific Leading Indicator Metrics, aligned to...


→ Individual Executive Ownership of each...


→ Mapped to a singular dashboard (not a stale PPT)...


→ With wins/misses made CRYSTAL CLEAR...


→ Combined with a MONTHLY Executional Scorecard...


→ A MONTHLY Accountability Framework, and...


→ And a WEEKLY Executional Excellence framework.



Sounds more useful than OKRs, right?



I didn't invent it.



Some amazing folks far smarter,


who have put them to work for far longer


designed and refined the approach.


______________________



Interested in learning more?



▶️ REACH OUT ◀️



And we can have an exploratory chat


about tools and processes I use


as an independent Operating Partner 


to help accelerate $10's Million in Value Creation.

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