You want/need to grow (ie., scale) in 2022. Yet, consider what has *not* been working (ie., sustainable) in 2021? Fail to address the latter...
...and you run the risk of failing to achieve former.
• Your Exec Leadership Team dynamics?
• Your compensation package?
• Your relationship w/ the Board or your CEO?
• Your current stress-levels and/or time scarcity?
• Your clarity/belief in the direction of the business?
• Your organizational culture?
Lock solid?
Check, check, check?
Two-thumbs up?
If not...
focusing on 2022 growth
of revenue,
or EBITDA,
or otherwise
without creating more 'sustainability' in these areas
is unwise.
You'll likely see growth
in risk
or attrition,
or self-inflicted wounds
or dissatisfaction
as much as you growth those more desirable outcomes.
Don't trust me on this.
Trust your intuition.
Or perhaps just common sense.
Look back at 2021.
Whatever existed in your business
or professional life
that didn't feel entirely sustainable:
***commit to fixing that first***
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