Maybe you have a PR problem? Perhaps poor NPS scores? Perhaps your customer support & success function needs an upgrade? Think about...
...yourself as a business
and you'll see areas of your 'operation'
that are limiting your greater success.
STRATEGY:
• What 'market need' exists that you can uniquely & best meet?
• What game are you playing, and what's your plan to win?
• What other players and dynamics are you competing with?
PRODUCT:
• Is your Product (you) user friendly?
• How are you ensuring that what you offer is continually being improved & maintaining differentiation?
• Are you charging enough for the value your provide?
MARKETING:
• How are you creating awareness and interest in what you have to offer?
• How's the positioning and brand sentiment?
SALES:
• How are you getting others to buy what you're selling (and idea or objective you have)?
• How are you expanding your footprint of influence within the clients you're engaged with?
• Are you engaged with Champions, Economic Buyers, considering their Decision Criteria & Process?
PARTNERSHIPS:
• Who are the key players in your ecosystem, the macro forces who can influence or block the outcomes you desire?
• Do you have a channel set up to bring your value to the market at scale?
CUSTOMER SUCCESS:
• Are you doing the hard work to ensure your 'clients' are getting the most value of the Product you've sold them on (ie. you)?
• How are you ensuring you have the highest NPS scores?
OPERATIONS:
• What systems do you have in place to operate at scale?
• How do you create efficiency - more output for less input?
• What checks do you have in place to mitigate risk, error, etc?
HR:
• In what deliberate ways do you improve morale & mitigating burnout?
• What's your time-off policy and what benefits are you offering (yourself)?
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One of the best ways to optimize your own performance, outcomes, morale, etc is to apply to yourself those principles that work for organizations?
• Daily Agile scrum/standups.
• Kaizen, the Theory of Constraints
• Your own personal KPIs and MBRs
• A Board of Advisors/Directors
• Etc
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