Looking into the matrix of your GTM & what to do with what you see

What's limiting your GTM? Everyone has an opinion and the scapegoating discussed in this video is common. Instead...

...facilitate a discussion amongst stakeholders using this 9-box matrix as a method for simplifying the complexity of the GTM system and to create a common language for open dialog.

To take it further, consider...

1. COLLECTING DATA

by combining a 360 assessment of your GTM

with objective analysis removed from GTM Stakeholders

2. A SYSTEMATIC APPROACH

to optimizing with operational excellence frameworks

like the Theory of Constraints and Kaizen.

3. GETTING HELP & ASSIGNING OWNERSHIP

to someone who can design and mobilize an effort

to optimize your GTM, specifically someone who has:

• GTM expertise

• Systems thinking approach

• Change management discipline

I'm curious as to how you would rate your own business with this GTM Scorecard, and what you'll do with those insights.

DM to share 1:1 or to explore this further.

#GTM#CEO#CRO#CEOcoach#Revenue