THIS WEEK, if you're a #CEO, #COO, or #CRO - I want you to pressure test and refine your #strategy by doing the following...
1️⃣ Find at least 3 people at the very front-line of #execution.
Ideally,
.....those closest to customers...
• A sales rep
• Customer service/success rep
• Counter-worker
.....and production of the product you sell them...
• A machine operator,
• Coding engineer
• Hamburger cook
2️⃣ Ask them 3 very specific questions to surface any & all challenges that may be related to *their* part in executing your 2023 strategy.
• Do NOT dismiss the strategy, judge the person, etc
• Their perception of the any challenges is
a reality your strategy must account for
3️⃣ Write a communication to all involved in the development of your strategy about revisions needed to account for these front-line executional realities.
4️⃣ Block time NOW in your calendar to do this with a *different* set of front-line executors of strategy every X weeks (ideally at least once per month).
Don't have the time?
Make it.
Or make plans to have your strategy fall apart in execution.
The whole "#Execution is where good #Strategy goes to die?" thing?
If the strategy doesn't account for those executing, the strategy is to blame.
4 Steps.
Ready. Set. GO!
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