Growth Levers

It's an absurd question. To maximize #Revenue #Growth, if you could pick only 1 of the following...

...and improve it by X%

which of these do you pick right now?

🔴 ONLY ONE 🔴

1️⃣ CUSTOMER RETENTION

→ Maximize repeat business & recurring revenue

2️⃣ CUSTOMER EXPANSION

→ Sell more existing products to existing clients

3️⃣ MARKET PENETRATION

→ Secure new customers in your current market

4️⃣ MARKET DIVERSIFICATION

→ Gain new customers in adjacent segments/markets

5️⃣ PRODUCT DIVERSIFICATION

→ Sell new products to existing clients + prospects

6️⃣ PRICING OPTIMIZATION

→ Make more revenue on the same products + clients

• Do the math. #Potential

• Estimate the effort required. #Cost

• Consider the chances you'll achieve it. #Likelihood

________________________

🌕 Again, you get to pick only one 🌕

1. Which one?

2. Why?

3. Would everyone agree?

4. Why wouldn't they?

5. How do you align?

________________________

Picking only one

is an absurd requirement because

you always have capacity to do more than one thing.

But it's an important thought exercise.

So now:

pick only a second.

Same questions 5 questions above.

________________________

Pick a third & final.

________________________

Lastly...

→ Are all stakeholders mobilizing toward these today?

→ How do you know they're doing the right things?

→ How do you know they're doing them well?

→ What must be true to be successful?

→ Is everyone clear on all of this?

________________________

🟩🟩🟩 ACTION 🟩🟩🟩

If you're a #CEO, #COO, or #CRO

and feel you lack clear, credible plans

by which the org will achieve growth goals

▶️ REACH OUT ◀️

and we can discuss

methodical & pragmatic frameworks

to refine #GTM #Strategy + #Execution