Cutting your B2B #Marketing budget?
Expect to be cutting your #Revenue growth.
Several studies consistently show that B2B buyers are
more than 1/2 through their purchase decision
before they talk to your sales reps.
Here are a few of those studies
• Google/CEB: 57% through decision before engaging
• B2B Int'l: 60% through before connecting w/ a rep
• McKinsey: 66% through before talking to a sales rep
• CSO Insights: 70% wait until late in the process
________________________
I suggest a diagnostic to understand the root
of the growth issues and how much is
actually related to #Marketing
vs many other factors.
▶️ REACH OUT ◀️
We can discuss what a #GTM #Diagnostic
would look like for you and your business.
________________________
If you're a #CMO struggling to
secure or defend budgets
or to hit objectives
amidst cuts
▶️ REACH OUT ◀️
We can discuss how an Operating Partnership
may be able to help you achieve goals
amidst challenging constraints.
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