Cutting Your Marketing Budget To Save Money Is Like Stopping Your Watch To Save Time

Cutting your B2B #Marketing budget? 

Expect to be cutting your #Revenue growth.

Several studies consistently show that B2B buyers are

more than 1/2 through their purchase decision 

before they talk to your sales reps.

Here are a few of those studies

• Google/CEB: 57% through decision before engaging

• B2B Int'l: 60% through before connecting w/ a rep

• McKinsey: 66% through before talking to a sales rep

• CSO Insights: 70% wait until late in the process

________________________

If you're a #CEO or #CRO hitting growth plateaus

I suggest a diagnostic to understand the root

of the growth issues and how much is 

actually related to #Marketing 

vs many other factors.

▶️ REACH OUT ◀️

We can discuss what a #GTM #Diagnostic

would look like for you and your business. 

________________________

If you're a #CMO struggling to 

secure or defend budgets

or to hit objectives

amidst cuts

▶️ REACH OUT ◀️

We can discuss how an Operating Partnership

may be able to help you achieve goals

amidst challenging constraints.