#Profit

LEARN [ Blog ]

Our desire is to bring insightful concepts that can be pragmatically applied.

These blog posts are almost entirely based upon real client conversations.

Thus, we're sharing the real perspectives CEOs and other senior execs are employing to break through growth plateaus and capture as much upside as possible.

We hope you enjoy these musings. But even more, we hope you apply them in your business.

Nov 41 min read

Poor client retention? Anemic client expansion revenue? 7 Reasons to watch this 4 min video

(1) Underscoring one of the most common root causes (2) A conceptual framework directing post-sales efforts (3) A pragmatic tool to...

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Oct 281 min read

5 Approaches to Creating Scale

"You want me to do far more with the same amount of people?!" Yes. Yes, we do. Why? Because it’s possible. Because of other options like...

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Oct 71 min read

Budget Planning For 2025

6 ways you'll grow revenue in 2025: → so fundamental, → yet few will provide → this view to align their org 🟥🟥🟥🟥🟥 Budgeting isn't...

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Sep 301 min read

Post-Sales Commercial Motion

There's an epidemic in B2B tech impacting revenue. Take 3 min to understand 4 of the elements ... ...required to cure the problem. 🟨🟨🟨...

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Jul 301 min read

Copy of Operating Partners - Part 2

Your org's #execution isn't stellar? That's common. Solving it is uncommon. How might you fix this? I dive deeply into execution, and how...

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Jul 231 min read

Operating Partners - Part 1

The words 'strategy' or 'being strategic' are thrown around so often as to be nearly meaningless. I discussed this (and more) during my...

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May 31 min read

You Need Revenue? You Need Profit? The Employee is The Atomic Unit Driving Both. Your People Deserve More

You say things like "our #People are our greatest asset" And then... ...you make all of these moves: → Pay them at 'at market' (or below)...

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May 12 min read

Year 4 Helping Ambitious Execs & Orgs Solve Complex Challenges Across REVENUE - PROFIT - PEOPLE by Refining Strategy + Execution

4 years ago today, I launched this business. Over the weekend a client sent me this email: _________________ Hey Zito, Just wanted to say...

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Apr 251 min read

What Does It Feel Like To Be Wrong?

What does it feel like to be wrong? It feels exactly like being right (up until the moment... ...you realize you're wrong) It's only then...

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Apr 231 min read

The #1 Factor Differentiating Winning B2B Players From Their Competitors

What one thing most separates winning sellers & vendors? Research* of over 700 B2B transactions... ... asked the buyers in each...

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Apr 151 min read

Looking for 4 More CEOs to Include in my Q2 Growth Strategy (x)formation Program

A pragmatic, methodical approach to planning growth in #Revenue, #Profit and ultimately #Valuation. It exists. → It's not a magic wand. →...

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Apr 91 min read

Q1 vs Q2

Didn't hit Q1 numbers? A bit soft or a big gap? How do you plan to hit Q2 and beyond? If you didn't hit Q1, was it... • Execution? ...

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Apr 31 min read

Why Don't You Have a Sparring Partner?

You need a sparring partner. What I mean is this... Yesterday, I watched a complete rockstar make a 180 in strategy they had been close...

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