Poor client retention? Anemic client expansion revenue? 7 Reasons to watch this 4 min video
(1) Underscoring one of the most common root causes (2) A conceptual framework directing post-sales efforts (3) A pragmatic tool to...
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LEARN [ Blog ]
Our desire is to bring insightful concepts that can be pragmatically applied.
These blog posts are almost entirely based upon real client conversations.
Thus, we're sharing the real perspectives CEOs and other senior execs are employing to break through growth plateaus and capture as much upside as possible.
We hope you enjoy these musings. But even more, we hope you apply them in your business.
Oct 281 min read
5 Approaches to Creating Scale
"You want me to do far more with the same amount of people?!" Yes. Yes, we do. Why? Because it’s possible. Because of other options like...
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Jul 161 min read
Stop Running The Business In Your Head
"The problem is that most [#CEOs*] run their businesses in their heads." A 30-year investing veteran... ...from the PE space (primarily...
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Jul 151 min read
Beware of Disdain for the Competition
A disdain for the competition is problematic. Unless you're absolutely crushing all your growth goals, or... ...have a monopoly in your...
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Jul 91 min read
Copy of Reduce Transform Complaints into Culture: Building the Workforce You Desire
I'm tired of hearing "[Fill in the blank] generation of workers are [complaint about work ethic]!" Question is: What have you done about...
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Jul 81 min read
Reduce Organizational Whiplash By Refining Your Strategy
Your org is suffering from whiplash (and a likely a lack of sound strategy) if you see things like... → "We're building this product!" ...
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Jul 11 min read
Organizational Focus and Discipline
Focus & discipline are standard ingredients for ongoing growth, yet (somehow) often missing. This 2 min video elaborates. 🟨🟨🟨 QUICK...
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Jun 181 min read
What progress can you REALLY see in a mere 30 days? 4 weekly work-sessions?
What progress can you REALLY see in a mere 30 days? 4 weekly work-sessions? This 2 min video illustrates... Transformational change &...
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May 211 min read
Pragmatic Actions for Complex Challenges
"Very specific, very clear actions that will definitively move the ball forward on this issue." This is often what... ...I hear in...
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May 201 min read
Generative Language Thinking Doing for Exciting Goals
"They have to stop calling them #aggressive #goals..." Recently one of my favorite #CROs said this... ...while we were having coffee. I...
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May 131 min read
How Does The Right Thing Happen... When The CEO Is Wrong About it?
How does the #right thing happen, when the #CEO is #wrong about it? A few examples: 🔺 Larry Page was highly hesitant about Chrome...
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May 111 min read
Revenue - Profit -Predictability
How do you methodically plan to increase valuation? Here's how I go about it with my clients. (~3 min video) ... This is standard for...
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May 91 min read
Everyone Is Working At Capacity. Yet Results Still Aren't Coming?
Everyone is working hard. Long hours. 'At capacity.' Yet results aren't coming... Is this a #Strategy issue? → The wrong goals? → The...
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May 21 min read
You Have a Complex Revenue Machine, It Needs To Be Engineered + Optimized To Break Through REVENUE PLATEAUS and to identify PROFIT OPPORTUNITIES
One of the most valuable yet overlooked roles to any #Revenue team (and thus any business at-large) is... ....#RevOps. Rev Ops is not...
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May 12 min read
Year 4 Helping Ambitious Execs & Orgs Solve Complex Challenges Across REVENUE - PROFIT - PEOPLE by Refining Strategy + Execution
4 years ago today, I launched this business. Over the weekend a client sent me this email: _________________ Hey Zito, Just wanted to say...
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Apr 291 min read
Cutting Your Marketing Budget To Save Money Is Like Stopping Your Watch To Save Time
Cutting your B2B #Marketing budget? Expect to be cutting your #Revenue growth. Several studies consistently show that B2B buyers are more...
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Apr 261 min read
Cost Cutting VS Operational Scalability
Cost Mgmt. Profit improvement. It's not just about layoffs, T&E limits, and hiring freezes. Yes... ...you can cut costs. 🔴 But you can...
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Apr 251 min read
What Does It Feel Like To Be Wrong?
What does it feel like to be wrong? It feels exactly like being right (up until the moment... ...you realize you're wrong) It's only then...
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Apr 241 min read
Artificial Intelligence VS Natural Stupidity
"My colleagues, they study artificial intelligence; me, I study natural stupidity." - Tversky I'm with Tversky. I study, and help fix...
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Apr 231 min read
The #1 Factor Differentiating Winning B2B Players From Their Competitors
What one thing most separates winning sellers & vendors? Research* of over 700 B2B transactions... ... asked the buyers in each...
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